Table of Contents
Flipkart's "Big Billion Days" and Amazon's "Great Indian Festival" have become cornerstone events in India's online retail calendar. In 2024, these events are expected to start on September 26th and continue until November 3rd, encompassing key festive dates and capitalizing on the traditionally high consumer spending during this period. These sales have historically driven substantial growth in e-commerce adoption and sales volumes in India, setting new benchmarks each year.
In 2024 festive sales are expected to reach ~₹100,000 crore (approximately $12 billion), representing a 23% increase from the previous year. This continues the trend of year-on-year growth observed since 2014.
Mobile and Fashion Will Account for ~50% of Spending
As the top contributors to festive season sales, mobile and fashion categories remain the driving force behind consumer spending during this period. The popularity of EMI options, attractive discounts, and new product launches make the festive season an ideal time for mobile phone purchases. However, despite their dominance, the combined share of these categories in total festive sales has seen a slight downward trend since 2023 when they accounted for 51%.
Quick Commerce to Reach $1 Billion in Sales
The quick commerce sector is rapidly growing and is projected to reach a significant milestone of $1 billion in sales accounting for 8% of festive sales.
- Grocery and BPC expected to grow the fastest at 60% and 41% respectively as compared to last year powered by Quick Commerce
- Grocery purchase via quick commerce to account for 51% of online grocery purchase during the festive period
Flipkart Preferred Marketplace For Shopping Followed by Amazon; Quick Commerce Players Emerges as Options
Flipkart continues to hold the top position as the preferred online marketplace for consumers, closely followed by Amazon. The popularity of these platforms can be attributed to their wide range of products, competitive pricing, and reliable services. However, quick commerce players such as Blinkit, Swiggy Instamart and Zepto are emerging as viable options for shoppers seeking fast and convenient deliveries.
Research Objective & Methodology
Research Objective: To understand the shopping behaviour of Indian consumers in the upcoming festive season
Festive Season: •Starting from the first day of Big Billion Days/Great Indian Festival to 3rd November (Diwali)
Research Method: •Online survey conducted 2,000 online adults across 20 cities in India between 10st Sep to 20thSeptember 2024
