Table of Contents
Asia Pacific, a region with rapid digital adoption and a thriving technology sector, is home to more than half of the world's internet users. With over 2.9 billion people online, the region accounts for more than 50% of the global online population, solidifying its position as a major player in the digital landscape.
Share of Online Population in 2023
- North America - 6%
- Latin America - 9%
- Europe and Central Asia - 13%
- Asia Pacific - 52%
- Middle East and Africa - 19%
This massive online population has driven Asia Pacific to become one of the fastest-growing digital markets. The region is a leader in cashless transactions, thanks to the widespread adoption of digital payment methods such as e-commerce, mobile payments, and social commerce.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Worldwide
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
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