Table of Contents
In 2023, Australia had 22.7 million internet users, accounting for 86.2% of the total population.
According to Ookla's data, the median mobile internet connection speed in Australia saw a rise of 4.84 Mbps (+6.0 percent) in the twelve months leading up to the beginning of 2023. Similarly, Ookla's findings indicate that fixed internet connection speeds in Australia experienced an increase of 1.08 Mbps (+2.1 percent) over the same duration.
At the beginning of 2023, social media usage in Australia encompassed 81.0 percent of the total population. According to data from leading social media platforms' ad planning tools, there were 18.85 million users aged 18 and above engaging with social media in Australia, constituting 91.5 percent of the adult population. Moreover, 84.2 percent of Australia's overall internet user base, irrespective of age, utilized at least one social media platform in January 2023. In terms of gender distribution among social media users, females accounted for 54.2 percent, while males comprised 45.8 percent.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Australia
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
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