Table of Contents
Austria boasts a highly digitised society with internet penetration reached an impressive 88.5% in 2023. This translates to 7.9 million internet users, with a projected increase to 8.2 million by 2028. While internet accessibility is nearly ubiquitous, a slight growth of 0.7% is expected over the next few years, suggesting potential efforts to bridge the remaining digital divide.
E-commerce flourishes in Austria, with 62% of the population being online shoppers in 2023. This strong preference for online retail indicates a robust e-commerce ecosystem that is likely to thrive alongside rising internet penetration.
Social media is likely a dominant online activity, although the data doesn't explicitly mention it. However, the high internet user base and the fact that 76% of the population used e-government services in 2023 point towards a population comfortable with online interactions and transactions. Further underlining this, Austrians spend a significant amount of time online, averaging 5 hours and 31 minutes daily in 2023. This extensive internet usage reinforces the central role digital activities play in everyday life for Austrians.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Austria
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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