Cocoa Prices Surge: Impact on the Chocolate Industry
Cocoa prices have soared to an all-time high due to a global supply shortage. What’s the impact on chocolate makers, and what are they doing to adapt?
Datum Intelligence
From Seattle to Mumbai: Starbucks' Journey in India
Since its inception, Tata Starbucks has rapidly expanded its footprint, opening more than 390 stores across 54 cities.
India Snaps Up Snapchat Craze
Snapchat has made a significant mark in India, with its parent company, Snap Inc., recently announcing that the platform has crossed the 200 million monthly active users milestone in the country.
India Online Retail Sales Q1 24
E-commerce Growth Moderates to 12-15% in Q1, Signaling a Slowdown from Last Year's 20% Pace
Online Spending Habits in India Converged in 2023
As male and female spending habits continue to align, businesses must adapt their strategies to cater to the diverse needs and preferences of both genders.
Mobile Connections in India Grew Marginally in 2023
After a decline of 1.4% in 2022, number of mobile connection grew by 1.4% in 2023 to reach 1,158.5 million
The Art of Handling Negative Customer Reviews
Negative customer feedback, when handled effectively, presents brands with opportunities to improve, build customer trust, and drive sales growth.
Income Growth Shapes India's Dietary Choices
Findings of Household Consumption Expenditure Survey (HCES) for 2022-23
Findings of Merchant Survey for Payment Apps
The survey aimed to gauge merchant preferences, adoption rates of various payments platforms and the impact of RBI directive on Paytm Payments Bank.
Shaken, Not Stirred: The Rise of the Cocktail Mixer Market in India
As more Indians experiment with making cocktails at home, they are turning to cocktail mixers as a convenient and hassle-free solution that allows them to create high-quality drinks without extensive knowledge or skill.
India Foldable Smartphone Sales Set to Top 1 Million in 2024
The foldable smartphone market is gaining momentum in India, with several companies launching their latest devices in the country.
FOBO on the Rise
In 2017, only 8% of college-educated workers had this fear, but now, in 2024, that number has risen sharply to 20%.
Untapped Potential: The Creator Economy's 96%
The untapped 96% of the Creator Economy represents a vast canvas for collaborative artistry between brands and aspiring creators
Growth in Online Retail will Slow in Wealthy Markets
According to EIU's latest report, in 2024, the expansion of online retail in affluent markets is expected to slow down
Consumers Cautiously Embrace Data Sharing
Embrace hyper-personalization. Create tailored ads and content to engage your audience more effectively
How consumers are rethinking online reviews
Fake reviews and influencer manipulation erode trust in the online recommendation ecosystem