Table of Contents
Brazil's digital landscape is booming, with internet penetration reaching an impressive 92.1% in 2023. This translates to nearly 188.2 million Brazilians now connected to the web, a significant increase of 6.1 million users compared to the previous year.
Mobile remains king, with a staggering 96.9% of the population boasting a cellular mobile connection. However, there's a slight dip compared to 2023, suggesting a potential consolidation in the market.
Social media continues to captivate Brazilians, with 144 million active users on various platforms. This translates to two-thirds of the population engaging with social media, highlighting its importance for communication and content consumption.
Here are some interesting insights from the data:
- Mobile dominates internet access: A whopping 130.9% of internet users access the web via mobile phones, indicating a strong preference for on-the-go connectivity.
- Brazilians spend a significant amount of time online: The average daily internet usage clocks in at an impressive 9 hours and 13 minutes, showcasing the deep integration of the internet into daily life.
- Shifting media consumption: As Brazil's media landscape evolves, we're witnessing a significant change in how its people consume content. While traditional broadcast radio and podcasts are experiencing a decline in listenership (56 minutes and 1 hour 4 minutes daily, respectively), music streaming services have surged in popularity, with Brazilians averaging 2 hours and 4 minutes daily.
Looking ahead, Brazil's digital landscape is expected to keep growing. With increasing internet affordability, smartphone penetration, and a digitally-savvy younger generation, the number of users and online activity is likely to surge further.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Brazil
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
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