Table of Contents
In 2023, Canada had 35.4 million internet users, accounting for 89.7% of the total population. Over the period from 2022 to 2023, internet users in Canada increased by 625,000, marking a growth of 1.8%.
We expect the number of internet users to reach 38 million by 2028.
Despite the rise in internet usage, approximately 4.1 million people in Canada were not using the internet at the beginning of 2023, indicating that 10.3% of the population remained offline.
According to Ookla's findings, the median mobile internet connection speed in Canada rose by 9.81 Mbps, marking a 13.5% increase over the twelve months leading up to the start of 2023. Similarly, Ookla's data indicates that fixed internet connection speeds in Canada experienced a boost of 39.36 Mbps, representing a growth of 40.4% during the same period.
91.4% of Canada's total internet user base, irrespective of age, engaged with at least one social media platform in January 2023. Regarding gender distribution among social media users, females accounted for 51.2% while males comprised 48.8% of the user base.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Canada
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
The full report is available on a commercial basis upon request to hello@datumintell.com.
