Table of Contents
Denmark boasts near-universal internet access with an impressive 82.5% penetration rate in 2023. This number is expected to hold steady at 83.4% by 2028, with a slight increase in overall population outpacing new internet user growth. The high internet penetration rate and rising smartphone penetration (Denmark has the world's highest) suggest a thriving online shopping scene.
Social media use shows a different picture. There were 4.72 million social media users in early 2024, representing 79.7% of the population. This figure is expected to decline slightly to 80.5% by 2028. It's important to note that these changes might be due to adjustments in how social media users are counted rather than a decline in actual user engagement.
Denmark enjoys some of the world's fastest internet speeds. The median fixed internet connection speed exceeds 200 Mbps, while mobile speeds surpass 147 Mbps, as of early 2024. This robust infrastructure supports Danes' love for the internet, with an average daily usage time of 5 hours and 8 minutes in 2023. This substantial screen time suggests the internet is deeply integrated into everyday life in Denmark.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Denmark
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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