E-commerce accounts for 5% of the saree industry

E-commerce currently accounts for around 5% of the saree industry, but this share is expected to increase in the coming years as more consumers shop online. The convenience and wide selection of products offered by e-commerce platforms are likely to attract more saree shoppers to the digital world.

There is an increasing trend of brands focusing on direct-to-customer (D2C) retailing through their own brand websites.

By fiscal 2028, ecommerce penetration is expected to increase up to 8-10% in saree industry in India.