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E-commerce channels have taken on greater significance for Nestlé India’s domestic revenues, with online retail sales emerging as a crucial growth driver. The company disclosed that e-commerce now represents about 6.5% of total Indian sales, up from just 2% three years ago. Nestlé is expecting online to soon make up 10% of domestic revenue as it taps into changing consumer buying patterns.
The rapid shift has led Nestlé to partner with major e-tailers like Amazon, Flipkart, and Grofers to boost visibility across digital shelves. Nestlé has also unveiled direct-to-consumer offerings to deepen engagement with online buyers. While traditional trade still dominates Nestlé’s India sales, e-commerce is becoming vital to accessing new demographics and accelerating top-line growth.
The quick expansion of e-commerce as a domestic sales contributor highlights its importance to Nestlé’s strategy of driving penetration in both urban and rural markets across India.
