Table of Contents
As of 2023, Egypt boasted nearly 85 million internet users, ranking second in Africa after Nigeria. This figure accounted for approximately 76% of Egypt's population, a significant increase from 54% in 2017. Despite being Africa's third most populous country, behind Nigeria and Ethiopia, Egypt's digital population stands out.
We expect the internet users to reach 102 million by 2028 accounting for 84.5% of total population.
Regarding internet speed, North Africa, including Egypt, had the slowest average download speed globally in 2023, with Egypt's mean speed at 9.75 megabits per second. This speed would take a five-gigabyte movie slightly over one hour and ten minutes to download.
The prevalence of mobile phones has facilitated internet access, with the majority of Egyptians using mobile devices to go online. As of mid-2022, nearly 69 million digital individuals accessed the internet via mobile, compared to just over 10 million ADSL subscribers. However, fixed broadband subscriptions have also increased significantly since the early 21st century, reaching almost 10 subscriptions per 100 individuals in 2021.
In terms of internet accessibility and quality, nearly 17 million households had internet access in 2023, with urban households showing higher rates of internet use compared to rural areas. Mobile phones were central to internet usage, and Egypt offered relatively low mobile internet prices in U.S. dollars.
The primary reasons for Egyptians to go online were staying in touch with friends and family, seeking information, and consuming video content. Search engines were the most visited websites, followed by video platforms, social media sites, and online stores. With the increasing digital population, online marketplaces have seen growth, with the e-commerce penetration rate reaching 39.4% in 2022, up from 18.1% in 2017. Cash-based payments dominated due to low banking penetration among the population.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Egypt
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
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