Table of Contents
Finland enjoys near-universal internet access with an impressive 94.3% penetration rate in 2023. This number is projected to remain high at 95.0% by 2028, with a slow-growing population outpacing new internet user adoption. The high internet penetration and prevalence of mobile phone use (with Finland boasting 166% mobile connection penetration) suggest a thriving online shopping sector.
Social media use presents a contrasting picture. There were 4.46 million social media users in early 2024, accounting for 80.4% of the population. This figure is expected to hold steady at 82.2% by 2028. It's worth noting that these changes might be due to adjustments in how social media users are counted rather than a decline in actual user engagement.
Finland boasts robust internet speeds. The median fixed and mobile internet connection speeds both surpassed 100 Mbps in early 2024. This strong infrastructure likely fuels Finns' love for the internet, with an average daily usage time of over 5 hours in 2023. This significant screen time indicates the internet is deeply woven into everyday life for Finns.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Finland
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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