Table of Contents
In 2023, India had 802.5 million internet users, representing 56.4 percent of the total population.
The forecast for 2028 is 1025 million i.e. 69% of the population.
According to Ookla's data, the median mobile internet connection speed in India surged by 3.87 Mbps (+26.9 percent) in the twelve months leading up to the beginning of 2023. In comparison, Ookla's findings indicate that fixed internet connection speeds in India experienced a more modest increase of 1.69 Mbps (+3.6 percent) over the same period.
At the beginning of 2023, social media usage in India represented 32.8 percent of the total population, with consideration given to the fact that social media users may not necessarily correspond to unique individuals due to data intricacies. Additionally, data from top social media platforms' ad planning tools indicated that 398.0 million individuals aged 18 and above were actively engaging with social media in India, constituting 40.2 percent of the adult population. Furthermore, 67.5 percent of India's overall internet user base utilized at least one social media platform in January 2023, irrespective of age. In terms of gender distribution among social media users, females accounted for 26.5 percent, while males comprised 73.5 percent.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: India
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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