Table of Contents
As urbanization continues to rise, the consumer shift towards convenience and hygiene will further boost sales across all houseware categories. Small kitchen appliances are leading growth and expected to continue gaining dominance in Indian homes.
The growing Indian houseware market is driven by rising disposable incomes, evolving lifestyle preferences and increasing nuclear families. Consumers are willing to spend on convenient and modern kitchen tools. Small appliances that offer portability and ease of use have become extremely popular. Brands are responding with innovative product designs and value-added features.
The consumer houseware market in India covers a wide range of products for home needs. In financial year 2022, small kitchen appliances accounted for the largest share at 39% of total houseware sales. This category includes popular products like mixers, blenders, electric kettles and more.
Cookware held the second largest share at 24% of the overall market. Hydration products including bottles, flasks and sippers made up 16% of sales. The remaining categories like lunchboxes, melamine ware, storage containers, insulated products and cleaning items contributed to the other 22% of the market.
Notes: Houseware includes- Hydration (Includes Bottles, jugs, flasks made of plastic, steel, glass, mix of materials, insulated etc.). Cookware (Includes Cooking range of pans, cookers, kadhais etc made of steel, non-stick, cast iron, aluminium etc). Insulated Ware (Includes casseroles made of plastic, steel, mix of materials). Lunchboxes (Made of plastic, steel, glass, mix of materials). Storage containers (Made of plastic, steel, glass, mix of materials). Small kitchen appliances (like food processors, OTG, toasters, grillers etc). Cleaning products (like mops, scrubs etc. not including cleaning chemicals/consumables).
