Table of Contents
The Indian pen market is a vibrant and dynamic segment of the stationery industry, accounting for ~80% (INR 78 Bn) of the total writing instruments market of INR 97.7 Bn in FY 2022. This market has demonstrated consistent growth over the years, driven by factors such as rising literacy rates, increasing student population, and growing demand for premium and branded writing instruments. With a projected CAGR of ~16% for the FY 2023-27 period, the Indian pen market is expected to reach a market value of INR 196 Bn by FY 2027, highlighting its significant potential for further expansion.
Product Segmentation
Based on product type, pens can be subcategorized into - ballpoint pens, gel pens, and rollerball pens. Ballpoint pens hold the largest share, capturing ~68% of the pen market in India by value as of FY 2022. Their affordability, convenience, and smooth writing experience have made them a popular choice for everyday use. Gel pens, with their vibrant colours and smooth ink flow, have gained significant traction in recent years, capturing ~20% of the market by FY 2022. Their aesthetic appeal and suitability for creative expression have made them a favourite among students and artists. Rollerball pens, bridging the gap between ballpoint and fountain pens, offer a unique writing experience with their smooth ink flow and precise control, capturing ~12% of the market by FY 2022.
