Indian Saree Market to Reach ₹625 billion by 2028

The saree market in India is being driven by growth in the wedding and celebration wear segment. This trend has been observed in recent years, with the saree becoming a popular choice for special occasions. The saree is seen as a traditional yet stylish garment that can be worn for a variety of occasions.

Saree industry in India is expected to grow at a 5-6% CAGR over fiscal 2023 to fiscal 2028 reaching Rs 625-650 billion by fiscal 2028.

What is Changing

• Premiumisation. The saree market is undergoing a shift in consumer preferences, with a growing focus on quality and premium products. Consumers are increasingly seeking sarees that are both traditional and fashionable, made with high-quality materials and craftsmanship. This shift in buying patterns is driven by a desire for unique and memorable experiences.
• Entry of organised players. The entry of organized, branded players into the saree market is expected to drive growth in the coming years. These players offer a wide range of high-quality sarees, with innovative designs and a focus on customer service. This is likely to appeal to a new generation of saree buyers who are looking for a convenient and enjoyable shopping experience.