Table of Contents
In 2023, Japan had 117.3 million internet users, constituting 94.9 percent of the total population.
The forecast for 2028 is 116.4 million i.e. 96.8% of the population.
According to Ookla's data, the median mobile internet connection speed in Japan saw a marginal increase of 0.03 Mbps (+0.07 percent) in the twelve months leading up to the beginning of 2023. In contrast, Ookla's findings indicate a substantial increase in fixed internet connection speeds in Japan, with a rise of 57.06 Mbps (+61.2 percent) over the same period.
At the beginning of 2023, social media usage in Japan accounted for 74.4 percent of the total population, considering that social media users may not necessarily represent unique individuals due to data complexities. Additionally, data from top social media platforms' ad planning tools indicated that 87.68 million individuals aged 18 and above were actively engaging with social media in Japan, representing 82.7 percent of the adult population. Furthermore, 89.8 percent of Japan's overall internet user base utilized at least one social media platform in January 2023, regardless of age. In terms of gender distribution among social media users, females constituted 53.3 percent, while males comprised 46.7 percent.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Japan
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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