Table of Contents
Latin America's online population is projected to experience notable growth, driven by factors such as increasing internet accessibility, smartphone adoption, and social media usage.
By 2028, Latin America's online population is expected to reach an estimated 611 million users, from 521 million in 2023 representing a 89% of the region's total population.
Key trends shaping the region's digital landscape include:
- Expanding internet penetration: Internet access in Latin America continues to grow, with countries like Brazil, Mexico, and Argentina leading the way.
- Mobile-first approach: With a high smartphone adoption rate, Latin Americans are increasingly relying on mobile devices to access the internet and engage with digital content.
- Social media dominance: Platforms like TikTok, Instagram, and WhatsApp are immensely popular in the region, offering opportunities for businesses to connect with consumers through targeted social media marketing strategies.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Latin America - Includes Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela and other Latin American countries
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
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Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
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