Table of Contents
In 2023, Malaysia had 30.6 million internet users, representing 89.6 percent of the total population.
The forecast for 2028 is 32.3 million i.e. 90% of the population.
At the beginning of 2023, social media usage in Malaysia represented 78.5 percent of the total population, though it's important to consider that social media users may not necessarily represent unique individuals due to data complexities. Additionally, data from top social media platforms' ad planning tools indicated that 24.80 million individuals aged 18 and above were actively engaging with social media in Malaysia, accounting for 99.8 percent of the adult population. Furthermore, 81.1 percent of Malaysia's overall internet user base utilized at least one social media platform in January 2023, regardless of age. In terms of gender distribution among social media users, females comprised 48.6 percent, while males constituted 51.4 percent.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Malaysia
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
The full report is available on a commercial basis upon request to hello@datumintell.com.
