Table of Contents
Mexico's digital landscape is on an upward trajectory, with internet penetration reaching 76.0% in 2023. This translates to over 100 million Mexicans connected, reflecting a significant increase from 2022.
However, despite this growth, there remains a digital divide, with nearly 17% of the population lacking internet access. Mobile connectivity is a bright spot, with a mobile phone penetration rate exceeding 97%. This bodes well for future internet adoption, as mobile internet usage is a key driver of growth in many developing countries.
Social media is a dominant online activity in Mexico. In early 2024, there were an estimated 90.2 million social media users, accounting for 70% of the population. This suggests a significant portion of Mexicans are using social media platforms to connect, share information, and consume content.
E-commerce is another area witnessing steady growth. Mexico boasts the second-largest e-commerce market in Latin America, with nearly 49% of the population making online purchases in 2022. This trend is expected to continue, with mobile devices emerging as the preferred platform for online shopping, especially among younger generations. Interestingly, despite robust mobile phone penetration, most internet traffic in Mexico still originates from desktops. This could be due to factors like affordability and lack of digital literacy in certain segments of the population.
Looking ahead to 2028, Mexico's digital landscape is expected to show further progress. The internet penetration rate is forecast to reach 88.7%, with an estimated 124.1 million users.
E-commerce is also expected to flourish alongside internet user growth. Bridging the digital divide through infrastructure development and digital literacy programs will be crucial to ensuring everyone in Mexico can benefit from the opportunities offered by the internet. The average daily time spent using the internet in Mexico is 7 hours and 37 minutes, which is indicative of a highly engaged online population.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Mexico
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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