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Non-ticket items like food and beverage, advertisement and convenience fees accounts for 47% of the revenue for PVR INOX.
This indicates a growing dependence on income beyond just movie ticket sales as foot traffic remains below pre-pandemic levels. To compensate for lower occupancies, PVR and INOX have focused on driving higher concession purchases per patron along with revenue from corporate advertisers and online convenience fees. Though ticket sales still comprise over 50% of earnings, non-core revenue streams are becoming instrumental to maintaining profitability amid theatrical volatility.
