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Nykaa's annual transactional customers in the beauty and personal care category increased by 24% in FY23.
The annual rise in transacting users is a healthy 24% from Q3 FY22 to Q4 FY23.
Comparing the growth to FY22's 43% growth, the growth is rather slower.
Growth in the segment was driven by four main factors—increase in per-capita beauty consumption, shift in traction from personal care to beauty, shift between online and offline formats, and a transition to an organised system of ecommerce," said Anchit Nayar, CEO of Nykaa's BPC segment,
