Mobile Connections in India Grew Marginally in 2023
After a decline of 1.4% in 2022, number of mobile connection grew by 1.4% in 2023 to reach 1,158.5 million
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The Art of Handling Negative Customer Reviews
Negative customer feedback, when handled effectively, presents brands with opportunities to improve, build customer trust, and drive sales growth.
Income Growth Shapes India's Dietary Choices
Findings of Household Consumption Expenditure Survey (HCES) for 2022-23
Findings of Merchant Survey for Payment Apps
The survey aimed to gauge merchant preferences, adoption rates of various payments platforms and the impact of RBI directive on Paytm Payments Bank.
Shaken, Not Stirred: The Rise of the Cocktail Mixer Market in India
As more Indians experiment with making cocktails at home, they are turning to cocktail mixers as a convenient and hassle-free solution that allows them to create high-quality drinks without extensive knowledge or skill.
India Foldable Smartphone Sales Set to Top 1 Million in 2024
The foldable smartphone market is gaining momentum in India, with several companies launching their latest devices in the country.
FOBO on the Rise
In 2017, only 8% of college-educated workers had this fear, but now, in 2024, that number has risen sharply to 20%.
Untapped Potential: The Creator Economy's 96%
The untapped 96% of the Creator Economy represents a vast canvas for collaborative artistry between brands and aspiring creators
Growth in Online Retail will Slow in Wealthy Markets
According to EIU's latest report, in 2024, the expansion of online retail in affluent markets is expected to slow down
Consumers Cautiously Embrace Data Sharing
Embrace hyper-personalization. Create tailored ads and content to engage your audience more effectively
How consumers are rethinking online reviews
Fake reviews and influencer manipulation erode trust in the online recommendation ecosystem
TikTok to Resume e-commerce in Indonesia
Southeast Asia, a region with a population of over 675 million, is a major market for TikTok, with more than 325 million monthly active users. TikTok Shop had a market share of 12-15% in Indonesia.
Second-hand Shopping is Booming
Second-hand shopping is booming, with people swapping brand-new boutiques for pre-loved treasures in unique spaces like flea markets and curated vintage stores.
The 44% Shift on TikTok
A staggering 44% of users discover something unexpected on TikTok even when they come with a specific intention in mind.
The 1.8x Surge in New Topics on TikTok
Users are 1.8 times more likely to discover new interests they love on TikTok compared to traditional social media platforms.
Apparel Industry Crisis: $65 Billion at Risk Due to Climate Impact
Suppliers, brands, and retailers must be nimble, contingency-ready, and prioritize climate action to navigate the choppy waters of 2024 and beyond.