Table of Contents
The Indian pet care industry has entered a period of rapid growth driven by several converging trends. With pet ownership rising, especially among urban millennials and double-income households, the market for pet food, veterinary services and pet care products in India reached an estimated ₹4,000 crore in 2022.
What is Driving the Market.
Rising Disposable Incomes and dual income households. India's growing middle class, especially in urban centers, now has higher spending power to care for pets and purchase premium products/services.
Shifting Cultural Perceptions. Keeping companion animals is losing stigma as more families embrace pets. Younger demographics like millennials are leading this shift.
Pet Humanization Trends. Owners increasingly consider pets as family - widening the demand for nutritious foods, preventative healthcare, accessories etc.
Product Premiumization. Demand rising for specialized premium pet foods and custom accessories as owners treat pets like family.
Growth of Pet Services. Demand proliferating with more pet grooming, training, sitting and veterinary services emerging across India.
Easier Access to Products. Rising online/e-commerce pet care sales through dedicated verticals and large platforms like Amazon, Flipkart etc.
Market Structure
Over 85% of the market remains unorganized to date - signaling untapped potential across the value chain. Structural challenges around distribution infrastructure, veterinary care access and low product localization have prevented specialized pet retailers and packaged pet food brands from permeating Tier 2 and 3 cities. But increasing pet humanization and e-commerce adoption trends point to attractive growth prospects for first movers.
