Table of Contents
In 2023, the Philippines had approximately 68.4 million internet users, with an internet penetration rate of 58.7% of the total population.
Over the previous year (2022 to 2023), the number of internet users in the Philippines increased by 10 million, representing a notable 13.4% growth rate. Despite this growth, a significant portion of the population—about 31.30 million people—did not use the internet at the beginning of 2023, indicating that approximately 26.9% of the population remained offline.
The forecast for 2028 is 94.8 million i.e. 75.7% of the population.
These figures highlight the ongoing challenge of ensuring widespread internet access and connectivity in the Philippines. Efforts to expand digital infrastructure, promote digital literacy, and enhance affordability of internet services can help bridge the digital divide and increase digital inclusion across the country.
At the start of 2023, social media usage in the Philippines was widespread across various demographic groups. Social media users accounted for a substantial portion of the total population, representing 72.5% of the overall population. Among adults aged 18 and above, the number of social media users exceeded the total adult population, reaching 102%. This indicates a high level of social media adoption among adults in the country.
Furthermore, nearly all internet users in the Philippines, regardless of age, engaged with at least one social media platform, with 99.2% of internet users being active on social media. These statistics highlight the integral role of social media as a primary communication and engagement tool within the Philippines, shaping digital interactions and behaviors across the population.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Philippines
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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