Table of Contents
In 2023, Singapore had approximately 5.6 million internet users, with a high internet penetration rate of 93.2% of the total population.
Over the previous year (2022 to 2023), the number of internet users in Singapore increased by 38 thousand, representing a modest 0.7% growth rate. Despite the high level of internet adoption, about 185.9 thousand people in Singapore did not use the internet at the beginning of 2023, indicating that approximately 3.1% of the population remained offline.
The forecast for 2028 is 5.9 million i.e. 95.7% of the population.
These figures underscore Singapore's advanced digital infrastructure and widespread internet access. Efforts to address the remaining segment of the population without internet access can focus on enhancing digital literacy, improving affordability of internet services, and ensuring inclusive connectivity to promote digital inclusion for all residents in Singapore.
At the beginning of 2023, social media usage in Singapore was prevalent across various demographic segments. The number of social media users in Singapore was equivalent to 84.7% of the total population, indicating widespread adoption of social media platforms. Among adults aged 18 and above, 4.59 million individuals were active on social media, representing 89.3% of the adult population. Additionally, 87.4% of Singapore's total internet user base engaged with at least one social media platform in January 2023, underscoring the significant role of social media in the digital experiences of internet users in Singapore. These insights highlight the pervasive use of social media across different age groups and reinforce its importance as a primary communication and engagement channel within Singapore's digital landscape.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Singapore
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
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Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
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