Table of Contents
Spain had a highly connected population in 2023, with 44.7 million internet users representing 94.1% penetration. This number is projected to grow marginally to 45.1 million by 2028, with a 95.4% online penetration rate.
The median mobile internet speed was 47.01 Mbps, while the median fixed broadband speed was 235.26 Mbps. In 2023, Spain had 37.7 million e-commerce users, accounting for 79.4% of the population.
The most common online activities included using social media (38.7 million users), watching online videos (35.4 million users), and streaming music (24.2 million users). Social media was highly prevalent, with 38.7 million users in 2023, representing 81.5% of the population.
The most popular platforms were Facebook (22.4 million users), Instagram (21.8 million users), and TikTok (14.7 million users). The median age of internet users was 44.6 years, with 51% being female and 49% male. Spaniards spent an average of 5 hours and 42 minutes per day online in 2023, with mobile devices accounting for 50.6% of total internet time. While internet adoption was nearly universal, the growth rate is expected to remain relatively flat between 2023 and 2028 at 0.2%.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Spain
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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