Table of Contents
In 2023, Switzerland had 8.3 million internet users, representing a 90.9% internet penetration rate among the total population of 8.8 million. By 2028, the online population in Switzerland is projected to grow by 0.7% to reach 8.3 million users.
The average daily time spent using the internet in Switzerland is quite high at 5 hours and 32 minutes, with mobile devices accounting for 47.6% of total internet time. This suggests a multi-device usage pattern.
E-commerce is thriving, with Swiss online consumption reaching CHF 14.4 billion in 2021, up 9.9% from the previous year. Around 60,000 Swiss residents (over 1% of the online population) used cryptocurrencies like Bitcoin for online purchases in 2021. However, the Swiss prefer domestic online retailers, which accounted for over CHF 12.3 billion in sales versus CHF 2.1 billion from foreign e-commerce sites.
Social media plays a major role, with 6.92 million active social media users in Switzerland as of January 2024, equating to 78.4% of the total population. Popular platforms include Facebook (3.05 million users), Instagram (3.6 million users), YouTube (6.92 million users), and TikTok (2.41 million users aged 18+).
Mobile connectivity is widespread, with 10.77 million cellular mobile connections in early 2024, exceeding the total population at 122.1% penetration rate. This indicates multiple mobile subscriptions per user.
In terms of internet accessibility, the median fixed internet connection speed in Switzerland was 195.2 Mbps as of early 2024, while the median mobile internet speed stood at 83.1 Mbps.
The internet user profile in Switzerland is diverse, with users spanning all age groups. Around 19.9% of the population is aged 65 and above, indicating a significant senior online population.
Overall, the data highlights Switzerland's advanced digital landscape, with high internet penetration, widespread e-commerce adoption, robust mobile and fixed connectivity, and extensive social media usage across various platforms and demographics.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Switzerland
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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