Data about important topics based on our proprietary research and over 1000 third party sources.
Swiggy Instamart’s average order value rose 22% in the past year to ₹488, narrowing the gap with Blinkit’s ₹524. The convergence highlights category maturity, with both players shifting focus from transaction volume to profitability and richer order baskets.
Zomato’s share of the out-of-home segment rose to nearly 69% in Q2 FY26, up from 52% in Q1 FY24. Swiggy Dineout’s contribution declined to 31%, reflecting a decisive shift in consumer preference and platform engagement toward Zomato’s dine-out ecosystem.
Zomato continues to command around 57% of India’s food delivery market by gross order value, while Swiggy holds 43%, marking a period of relative stability after earlier shifts. The data highlights how both players are focusing on deeper engagement rather than aggressive share grabs.
Swiggy Instamart’s NOV as a percentage of GOV slipped to 70% in Q2 FY26, down 15 percentage points over the year. The decline highlights deeper discounting and sustained marketing intensity as competition in quick commerce heats up.
Blinkit’s user base rose to 20.8 million in Q2 FY26, compared to Swiggy Instamart’s 12 million, reinforcing its leadership in India’s quick commerce space. The gap between the two widened further as Blinkit benefited from stronger Zomato integration and higher order stickiness.
Zomato extended its lead in food delivery users, reaching 24.1 million versus Swiggy’s 17.2 million in Q2 FY26. While both grew, the gap between the two widened, underscoring Zomato’s stronger engagement and ecosystem advantage in a maturing market.
Swiggy’s Out-of-Home business grew 52% YoY to ₹1,118 crore in Q2 FY26, extending the strong recovery from FY25. The rise underscores sustained consumer demand for travel and outdoor convenience, positioning the segment as a key driver of Swiggy’s next phase of growth.
Swiggy Instamart’s per-store order volume slipped to 1,025 orders per day in Q2 FY26, extending a downward trend from previous quarters. The moderation reflects a near-term impact of network expansion and rebalancing, as the platform transitions from scale-driven growth to efficiency-led execution.
Swiggy Instamart expanded from 421 to 1,102 dark stores between Q1 FY24 and Q2 FY26. Following record additions in FY25, store openings have stabilized, signaling a deliberate pivot toward efficiency, density optimization, and profitability.
Blinkit’s NOV surged 137% YoY in Q2 FY26, compared to 72% for Instamart, cementing its position as the market growth leader. The trend highlights Blinkit’s sustained post-acquisition momentum while Swiggy pivots to balance growth and profitability.
Blinkit’s Net Order Value share surged to 70% in Q2 FY26, overtaking Swiggy Instamart’s 29.6%. The trend reflects Blinkit’s aggressive growth and ecosystem leverage, while Instamart prioritizes sustainable operations over scale expansion.
Swiggy’s dark store mix is shifting beyond metros with 36% of stores in smaller cities versus 24% of GOV share. This reflects a strategic expansion into India’s rising consumption hubs, balancing network reach with revenue efficiency.
Swiggy’s average dark store size grew 34% YoY to 3,889 sq. ft. in Q4 FY25, highlighting its focus on efficiency and deeper assortments.
Tier-II and Tier-III cities account for over 93% of Ixigo’s total transactions- a share that has remained steady for four years.
Ixigo’s annual active users grew from 291 Mn in FY22 to 544 Mn in FY25, while transacting users rose faster- up 66% in two years.
Trains continue to account for nearly half of Ixigo’s gross bookings, with flights contributing around 37% and buses ~13%. The mix reflects Ixigo’s balanced approach -leveraging trains for user scale and air/bus segments for profitability and transaction value growth.
