Live Streaming and Short Video Platforms Revolutionising Pet Food Marketing in China
Short video platforms have emerged as a dominant force, rivaling traditional e-commerce in influencing consumer choices.
China
China is the largest e-commerce market globally, generating almost 50 percent of the world’s transactions. This section will discuss Chinese eCommerce.
Double 11 Day GMV Reached $167 Billion in 2023
The Double 11 Day, also known as Singles' Day, has become a global e-commerce juggernaut, with its Gross Merchandise Value (GMV) reaching an astounding $167 billion in 2023.