India Snaps Up Snapchat Craze
Snapchat has made a significant mark in India, with its parent company, Snap Inc., recently announcing that the platform has crossed the 200 million monthly active users milestone in the country.
Datum Insights
Datum insights provides organizations with a deeper understanding of their customers, markets, and operations.
Income Growth Shapes India's Dietary Choices
Findings of Household Consumption Expenditure Survey (HCES) for 2022-23
Findings of Merchant Survey for Payment Apps
The survey aimed to gauge merchant preferences, adoption rates of various payments platforms and the impact of RBI directive on Paytm Payments Bank.
Shaken, Not Stirred: The Rise of the Cocktail Mixer Market in India
As more Indians experiment with making cocktails at home, they are turning to cocktail mixers as a convenient and hassle-free solution that allows them to create high-quality drinks without extensive knowledge or skill.
India Foldable Smartphone Sales Set to Top 1 Million in 2024
The foldable smartphone market is gaining momentum in India, with several companies launching their latest devices in the country.
FOBO on the Rise
In 2017, only 8% of college-educated workers had this fear, but now, in 2024, that number has risen sharply to 20%.
Untapped Potential: The Creator Economy's 96%
The untapped 96% of the Creator Economy represents a vast canvas for collaborative artistry between brands and aspiring creators
Consumers Cautiously Embrace Data Sharing
Embrace hyper-personalization. Create tailored ads and content to engage your audience more effectively
How consumers are rethinking online reviews
Fake reviews and influencer manipulation erode trust in the online recommendation ecosystem
How De Minimis Tax Loophole Fuel the Rise of Temu
Exploiting a Little-Known Tax Loophole, Chinese E-Commerce Inundates America with Millions of Low-Value Deliveries Skirting All Scrutiny and Customs Duties
Deep Dive into ReelShort
ReelShort is a mobile app providing snackable streaming video tailored for the short attention spans of today's viewers.
Nykaa Fashion Struggles to Match Beauty Profits
With the growth in beauty and personal care segment slowing down the consistent failure of Nykaa fashion to increase profitability is a key cause of concern for Nykaa.
Zomato Q2 FY24 Results
Zomato posted a second consecutive profitable quarter with Adjusted EBITDA of INR 41 crore as compared to INR 12 crore profit in the previous quarter
How India Travels
Pre COVID-19, Indian travellers spent a total of USD 150 billion on travel
Decoding Mamaearth's IPO
Mamaearth has merits but needs to convince investors it can translate rapid growth into enduring profitability.
More Than Child's Play: The Big Business of Toys in India
With over 40% of India's population under age 20, the long-term potential for toy companies is substantial.