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Mamaearth launched The Derma Co. in 2020 to provide solutions for skin and hair conditions through a range of active ingredient-based products
Value proposition
Science backed expert products powered with active ingredients
Products
The brand offers a range of products that help resolve diverse concerns like active acne, acne marks, pigmentation, dull skin, ageing, hair loss, dandruff, etc.
Designed by dermatologists, The Derma Co. is an ingredient-based skincare product for the Indian market. Crafted using potent ingredients in safe formulations, the brand portfolio addresses a wide array of skin concerns, including acne, pigmentation, skin dullness, and sun care, among others.
₹500 Crore Revenue Run rate Milestone
Achieving a Staggering ₹500 Crore Revenue Run rate Milestone in Just 50 Months
In an impressive display of growth and innovation, The Derma Co has announced a remarkable achievement. Within just 50 months of its launch, the brand has reached an annual revenue rate of ₹500 crore
The Derma Company has achieved a remarkable milestone by reaching an annual revenue run rate of INR 500 crore in just 50 months.
- Innovative and effective products: The Derma Co's science-backed, dermatologist-approved formulas resonate with consumers seeking results-driven skincare.
- Strong online presence: Strategic partnerships with major e-commerce platforms like Amazon and Nykaa have expanded the brand's reach.
- Digital marketing strategy: The Derma Co's strong social media presence and influencer collaborations have helped build brand awareness and attract new customers.
Best Selling SKUs
The Derma Co's success story becomes even more impressive when considering that just 8 SKUs (stock keeping units) account for a whopping 50% of the brand's sales.
8 SKUs (stock keeping units) account for a whopping 50% of the brand's sales
This concentrated sales distribution highlights the effectiveness of the company's product strategy, which focuses on creating high-performing, in-demand skincare solutions that cater to consumers' needs.
By prioritizing a select group of top-selling products, The Derma Co can streamline its manufacturing, marketing, and distribution efforts, leading to greater efficiency and profitability. Additionally, this strategy allows the brand to build a strong reputation for delivering consistent results and fostering customer loyalty.
Sales Channels
Accessible through digital platforms, retail outlets, prominent e-commerce platforms, and select modern trade partner outlets.
Offline Channels
- Presence in 8,000+ Stores across and 31 Modern Trade Chains
- Reached to 1,77,366 FMCG retail outlets in India increasing distribution by 37% YoY as of December 2023
- 100+ EBOs
Online Channels
- Marketplaces - Amazon, Flipkart, Meesho, Purple, Nykaa, Tira by Reliance
- Quick Commerce - Swiggy Instamart, Blinkit, Zepto, Big Basket
61% of The Derma Co. sales stemming from D2C (direct-to-consumer) channels and marketplaces. This significant contribution to the company's revenue highlights the effectiveness of its digital-first strategy and ability to engage customers directly.
61% of The Derma Co. sales stemming from D2C (direct-to-consumer) channels and marketplaces.
Competition
The Derma Co competes with brands including Minimalist, Skininspired, The Ordinary and Cetaphil and others
