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In recent years, the food delivery industry in India has witnessed intense competition between two major players: Zomato and Swiggy. Both companies have been vying for dominance in the market, striving to capture a larger share of the rapidly growing online food delivery space. However, in the past few years, Zomato has managed to increase its market share significantly, gaining an edge over its rival Swiggy.
Zomato, founded in 2008, has been a key player in the Indian food delivery market for over a decade. Initially starting as a restaurant discovery platform, Zomato expanded its services to include online food ordering and delivery. This strategic move allowed Zomato to tap into the booming demand for convenient and hassle-free food delivery services.
One of the key factors contributing to Zomato's increased market share is its aggressive expansion strategy. The company has been swift in expanding its operations across various cities in India, covering both Tier 1 and Tier 2 markets. By ensuring a wide reach, Zomato has been able to cater to a larger customer base and tap into previously untapped markets, giving it a competitive advantage.
